E-Commerce
We build, optimize, and scale e-commerce projects on Shopify, WooCommerce, headless architecture, and as fully custom systems. From initial concept through technical implementation to conversion optimization and expansion into international markets.
We have worked with brands like NECTR Energy (USA/Canada) and Calipouch (California), helping them build and scale online sales in the American and Canadian markets.
Context
The e-commerce market in Poland has reached over 100 billion PLN and is growing at a double-digit rate annually. Globally, online sales already represent over 20% of all retail trade. For many businesses, online sales are no longer an option but a condition for survival and growth.
Modern e-commerce is much more than "a store on the internet." It is a complex ecosystem encompassing user experience (UX), logistics, analytics, multichannel marketing, and customer service. Companies that treat e-commerce strategically build competitive advantages for years.
Today's customer buys in different ways: through websites, mobile apps, social media, marketplaces. An omnichannel strategy connects these channels into a cohesive shopping experience where customers can start a purchase on one device and finish on another.
Cross-border sales represent a huge opportunity for Polish businesses. Low production costs, competitive pricing, and growing product quality mean Polish brands have a real chance of success in Western markets. The key is proper localization, logistics, and marketing strategy.
In e-commerce, everything is measurable: from customer acquisition cost (CAC), through customer lifetime value (CLV), to conversion rates at every funnel stage. Companies that build a data-driven culture make better decisions and grow faster.
Our offer
Comprehensive e-commerce support: from store building through optimization to logistics and analytics.
We design, implement, and optimize stores on Shopify and Shopify Plus. We create unique themes, configure purchase flows, and integrate marketing tools. Our implementations include full payment, shipping, and automation configuration.
We build WordPress stores with WooCommerce that give full control over code and functionality. An ideal solution for businesses that need flexibility and full ownership of their sales platform.
We build fully custom e-commerce platforms from scratch, tailored to specific business needs. We use modern technologies (React, Next.js, Node.js, headless architecture), giving full control over functionality, design, and integrations. No dependency on third-party platforms, no license fees, unlimited growth potential, and full intellectual property ownership.
We create advanced headless commerce stores using Next.js and Shopify Storefront API or other backends. Maximum performance, full frontend control, and unlimited customization possibilities.
We safely migrate stores between platforms: from Magento to Shopify, from PrestaShop to WooCommerce, and other combinations. We migrate products, orders, customers, and SEO data without losing organic traffic.
We analyze purchase paths, A/B test different page variants and elements, and identify conversion blockers. We work with data, not intuition. Every change is measured and validated.
We help configure logistics for international sales. From courier integrations through fulfillment centers in Europe and the USA to automation of shipping and return processes.
We integrate payment gateways (Stripe, PayU, Przelewy24, Klarna), ERP systems, CRM, data warehouses, and marketing tools. We create a cohesive technology ecosystem around your store.
We implement advanced e-commerce analytics: from Google Analytics 4 and server-side tracking through Looker Studio dashboards to custom Business Intelligence solutions. We deliver data that helps make better decisions.
Technologies
Platform choice is one of the most important decisions in an e-commerce project. We help clients make the right decision considering their budget, technical requirements, growth plan, and scale of operations.
Best choice for most stores. Quick implementation, low entry barrier, massive app ecosystem.
Key features:
When to choose:
Choose Shopify when you want a quick start, low maintenance costs, and access to ready-made integrations. Shopify Plus works well with high sales volumes and automation needs (Shopify Flow, Launchpad).
Ideal for businesses that need full control over code and infrastructure. Open-source, flexible, with a huge community.
Key features:
When to choose:
Choose WooCommerce when you have a technical team or want full control over infrastructure. A great choice if you already use WordPress and need deep customizations.
We build fully custom e-commerce platforms from scratch using modern technologies (React/Next.js, Node.js, headless architecture). Full control, no platform fees, unlimited customization, and full IP ownership.
Key features:
When to choose:
Choose a custom system when your business requires unique functionality that no off-the-shelf platform can provide. This solution is for companies that value full scalability, technology ownership, and independence from external vendors. Higher initial cost pays off through zero platform fees and complete freedom to grow.
Premium solution combining any backend (Shopify, custom system, or other) with an independent frontend. Maximum performance and freedom.
Key features:
When to choose:
Choose headless commerce when you need exceptional performance, have unusual UX requirements, or want to serve multiple sales channels from one backend. Requires a larger budget but gives unlimited possibilities.
Process
Every e-commerce success starts with a strategy. We guide clients through the entire process: from idea to international expansion.
We start with market, competition, and target audience analysis. We define product positioning, pricing policy, and sales channels. We develop a business case and implementation roadmap. At this stage, we decide on the technology platform, catalog structure, and logistics strategy.
We design and build the store: from UI/UX design through technical implementation to payment, logistics, and analytics integrations. We configure automations: order confirmations, shipping notifications, abandoned cart reminders. We implement tracking and analytics from day one.
We conduct pre-launch testing: test orders, payment tests, tracking verification. We plan and execute the launch campaign. We monitor first orders in real-time and respond to any issues. We collect feedback from initial customers.
Based on data from the first weeks and months, we optimize conversion paths, marketing campaigns, and operational processes. We A/B test key elements: product pages, checkout, email communication. We scale ad budgets to channels delivering the best ROAS.
When local market sales are stable, we help enter new markets. We configure multi-language and multi-currency support, adapt logistics to new regions, and localize marketing communications. We have worked on international expansion with brands like NECTR Energy (USA, Canada) and Calipouch (USA, California).
Innovation
Artificial intelligence is fundamentally changing e-commerce. It is not just about chatbots on the site. AI enables personalizing every customer's experience, optimizing prices in real-time, forecasting demand, and automating processes that previously required entire teams.
At LuKas Holdings, we combine store-building experience with advanced AI knowledge. We implement solutions that genuinely impact our clients' revenue and operational efficiency.
AI algorithms analyze user behavior in the store and display personalized product recommendations. Each customer sees an offer tailored to their preferences, purchase history, and buying journey stage. Personalization increases average order value by up to 20-30%.
Dynamic pricing systems automatically adjust prices based on demand, competition, inventory levels, and sales history. This maximizes margins while maintaining market competitiveness.
Predictive models analyze historical data, seasonality, market trends, and external factors to forecast demand for individual products. This enables better inventory planning, avoiding stockouts, and reducing excess stock costs.
AI chatbots and assistants handle typical customer queries 24/7: order status, product information, return processes. This frees the team for more complex issues while customers receive instant responses regardless of time of day.
We go beyond simple "customers who bought X also bought Y." Our recommendation systems consider browsing context, time spent on product pages, demographic data, and similar user behaviors. Result: higher CLV and lower cart abandonment rate.
We combine AI with e-commerce to give our clients an edge. From product personalization to customer service automation. Want to know how AI can increase your store's revenue?
Let's talk about AI in your storeExperience
Our e-commerce experience includes collaborations with brands from various industries and markets.
USA / Canada
Collaboration with NECTR Energy included building a Shopify store from scratch along with full e-commerce infrastructure and analytics for a US-Canadian energy brand. We implemented advanced sales analytics, optimized conversion paths, and prepared infrastructure for sales across the USA and Canada. The project included integration with local payment and logistics systems and performance marketing campaigns.
USA, California
Calipouch is an e-commerce project from California. We helped build the Shopify store from scratch, configure logistics for the US market, integrate payments, and implement a marketing strategy. The project included e-commerce analytics, conversion optimization, SEO, and performance marketing campaigns.
FAQ
Answers to the most frequently asked questions about our e-commerce services.